As a proud graduate of Srishti School of Art Design and Technology, Bangalore (2012), my expertise lies in design principles, visual communication, and creative problem-solving. Throughout my career, I've collaborated with diverse industries such as real estate, fashion, and lifestyle, refining my skills in branding and crafting visually captivating designs that deeply resonate with audiences.
Working with Start-Ups and NGOs has been an absolute joy! These dynamic sectors provide the perfect canvas for my creativity to flourish, allowing me to explore innovative ideas freely.
Through my involvement with a non-profit organisation, I've realised the pivotal role that well-designed and thoughtful communication plays in establishing the credibility of NGOs and connecting with the right audience.
Start-Ups, with their multi-faceted founders, have offered me the chance to make valuable contributions to their brands in various capacities.
For me, design transcends aesthetics; it's a potent problem-solving tool. My approach to each project revolves around crafting designs that efficiently tackle challenges, making a genuine impact with every endeavor.
Passionate about Social Art Practice, I've harnessed the power of art to drive positive change in Kolkata's historic neighborhood through my involvement with Hamdasti from 2013 to 2018. Additionally, I find fulfillment in supporting meaningful initiatives like Dakshini Prayash, a not-for-profit organization dedicated to uplifting the underprivileged in Kolkata.
Recently, I delved into the world of Permaculture and Sustainable Farming practices, co-founding Green and Brown. Our focus lies in designing natural ecosystems where soil, water, plants, and living organisms come together harmoniously, allowing people to reap the best from their land.
In my leisure time, I indulge in adventure sports like skiing and scuba diving, as they serve as perfect excuses to immerse myself in nature's beauty and wonder.
Process is everything
It’s where the magic lies
Briefing and Scope of Work
Through our conversations and meetings, we will work collaboratively to create a comprehensive scope of work tailored to your specific needs. Our goal is to understand your requirements fully and identify the best possible combination of services that align with your objectives.
Research
During the initial two weeks, we will focus on research and analysis, diving into your business's historical data. Through interactive workshops and meetings, we will gain a deep understanding of your competition, market landscape, target audience, and your overarching vision.
Team Curation
Using my freelance network, I assemble a tailor-made team to best fit the project's requirements. At times, I handle projects individually as well.Ideation
Once I have a clear understanding of your brand, product, or service, I immerse myself in brainstorming and conceptualization. This pivotal stage demands dedicated mind mapping and exploration for approximately two weeks.
Design
Presenting mood boards of concepts and approvals are then followed by designing the chosen concepts. Every element, colour, typography is thoughtfully put together, and everything has a reason to be used the way it is.
Feedback & Iteration
I value feedback tremendously, which is why I conduct two rounds of iteration. This collaborative process ensures that we are on the same page and in sync. Once we find our creative vibe, the designs and approvals flow seamlessly. My aim is to provide you with a clearer and stronger brand identity by the end of this stage.
Final Product
Ta-Da! As our journey together concludes, I deliver the files in the required formats. I then proceed to the production phase, where our ideas come to life and become a reality!
Things I could do for you
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Brand Strategy
Logo Design
Logo Usage and Variations
Visual Language
Event Branding
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Surface Packaging
Production
Collateral Design
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Wedding Cards
Wedding Collateral Design
Celebration Invites
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Campaign Shoot
Brand Shoot
Look Book Shoot