L.O.L. - Laboratory of Lustre

// VISUAL IDENTITY, COLLATERAL DESIGN, PACKAGING DESIGN

L.O.L. is a new-age jewelry brand that embraces the brilliance of lab-grown diamonds to create exquisite pieces for the modern woman. The designs exude luxury, making a bold statement for those who dare to be different. Founded by three women who embody their target audience, L.O.L. understands the desires and aspirations of today's discerning woman

Deliverables: Visual Identity, Visual Language, Collateral Design, Packaging Design

The Challenge

L.O.L. presented a unique branding challenge: to create an identity that was both fun and luxurious, approachable yet mature. The brand aimed to stand out in the crowded lab-grown diamond market by exuding a bold, playful personality while maintaining an air of sophistication.

Additionally, L.O.L. sought to educate consumers about the benefits of lab-grown diamonds, requiring a brand language that was informative and transparent without sacrificing style or appeal.

Other iterations for the Identity

The Solution

Develop a visual identity that balances sophistication and playfulness. Crisp, fresh palette, We selected a soft palette with pops of unexpected color, creating an airy yet energetic feel. Geometric patterns, Inspired by the symmetry and brilliance of diamonds, we incorporated geometric patterns into the brand's visual language. We played with shapes and layouts to create a sense of fun and surprise.

By incorporating these elements, the new brand identity successfully captures L.O.L.'s fun-loving spirit, educational approach, and commitment to sustainable luxury.

Brand Colours and Gradient

The colour palette embodies femininity, warmth, and approachability. The soft, delicate hues create a sense of comfort and ease, inviting customers to explore and connect with the brand.